Budweiser announced Monday morning that it is foregoing its annual Super Bowl commercial slot for the first time in 37 years, joining fellow juggernauts Coke, Hyundai and Pepsi in skipping this year’s Super Bowl broadcast amid the financial uncertainty of the COVID-19 pandemic.
The beer brand said in a news release that instead of paying to air a Super Bowl ad, it will instead be “reallocating the media investment” to raise awareness about the COVID-19 vaccine throughout the year, in partnership with the Ad Council.
Uh, yeah… They’re not going to spend money on Superbowl ad (fuck the NFL), but use it to “raise awareness” (tied for most bullshit phrase with “have a conversation”) about the covid vaccine? The same vaccine that is talked about on every news broadcast, whether it be TV, radio or web-based. It’s mentioned at every government press conference, city, state, federal and NGO? Who the fuck are they trying to kid? I guess the piss-drinkers who buy their products.