The WNBA generates revenues of $60 million annually, but it also has costs in excess of $70 million annually. So, the WNBA does not make money. It has turned an average $10 million net loss (revenue – costs) per year, since its inception in 1996.
One of the main reasons that the WNBA remains in existence is that it is subsidized by the NBA, which are able to sustain this $10 million loss every year.
The fundamental issue here is that the people playing in the WNBA don’t understand that the WNBA isn’t a business, it’s a charity. A charity that relies on the NBA to keep from going under each year.
The second issue is that the people in the charity called the WNBA think that playing basketball is their job. They couldn’t be more wrong. Their job is to raise money for the charity. They’re supposed to do this by:
- Selling TV advertising time
- Selling tickets
- Selling merchandise
The fact is they fail miserably at all three, which is why the NBA has to bail them out every year. Their product is lousy. Their “stars” are grotesque caricatures of what people think of as normal females. Nobody is interested in this carnival side-show.
The video reviews other sports leagues that have all failed because they couldn’t generate the revenue to succeed AND they didn’t have a parent organization willing to throw away millions each year to keep them afloat and yet the players still want to get paid millions to play in front of empty seats and screens showing the Weather Channel rather than the WNBA.